Hey, Vivian here

Product Designer currently at Remitly working on a global 0–1 fintech bet · Previously at Duolingo for ~8 years, from small startup through IPO. I design growth systems for global, high-friction products.

Pennsylvania, USA | English · Português (BR) · Svenska

remitly business

Hidden experiment to $408M business in one year. Zero to one, three countries. >

100MDAUs

$408Mprocessed volume

3new design system patterns

1component library created for expansion

duolingo news feed

Pitched a new tab connecting 500M learners to each other. It’s still there. >

+88%UPVs to the Duolingo Blog

+4,500beta tester sign-ups (+800%)

+0.42%total time spent learning

>500Event Host applications in 10 days

pay with a link

Pay contractors abroad without asking for bank details. A family product, rebuilt for business. >

Case study coming soon.

duocon

Co-created and branded Duolingo’s first live event. Also added a word to High Valyrian. >

~105%attendance, events "sold out"

90%rated the event 8/10+

+160Kestimated viewers

duolingo streak society

An exclusive club for Duolingo’s most obsessive learners. >

+146%lift in Plus purchases, New Year's

+3.15%lift in Plus subscriber DAUs

+7.2%DAUs with 15+ minutes use

~60Kdaily taps on the home CTA